Aqdot and Elementis establish exclusive agreement to deliver proven odour capture and fragrance release benefits to anti-perspirant and deodorant formulators.

Elementis is a global specialty chemical company listed on the London Stock Exchange. The company is known for its expertise in rheology and natural, sustainable ingredients and focuses on scientific innovation and development of products that enhance the performance and value of customers' products in the personal care, and coating markets. Our personal care products, including our market-leading anti-perspirant actives, touch consumers every day with ingredients providing protection, moisturization, and elegant sensorial experiences.

Headquartered in Cambridge, England, Aqdot® is a supramolecular chemtech company with a focus on improving air quality through licensing and selling its AqFresh™ platform technology. AqFresh™ is a novel and versatile performance chemistry that has exceptional capability at capturing, holding and releasing materials. Effective dry or when formulated in liquids and coatings, this powerful chemistry is game-changing in a wide range of industries.

AqFresh™ has no hazard warning for human health or the environment and has achieved a Platinum Material Health Certificate (MHC) from the Cradle to Cradle Products Innovation Institute. AqFresh™ is a trademark of Aqdot Limited.

CCD Partners' Peter Dixon and Matt Dixon advised Elementis on market innovators and introduced Aqdot to Elementis. 

Tim Wright, CEO of Aqdot, commented:

“We are delighted to partner with Elementis in the anti-perspirant and deodorant product category given their strength in the global market. We are confident that Elementis’ expertise and go-to-market capabilities will rapidly create significant value for their customers and consumers around the world with AqFresh." 

Stijn Dejonckheere, SVP of Elementis, commented:

“We are looking forward to bringing this much needed solution to the global anti-perspirant and deodorant market while also complementing our market-leading portfolio of actives and ingredients for anti-perspirant and deodorant applications.”

Joe Lupia, SVP of Elementis, commented:

“Elementis operates in multiple overlapping markets where innovation is a strong driver of growth. CCD Partners has given us insight and fore-warning in adjacent markets where we had less visibility and has played a key role in us developing strategic partnerships with potentially disruptive innovators, strengthening our competitive position."